Web
DesignDoing
business
on
the
Internet
requires
more
than
a
web
site,
it
requires
a
distinct
web
identity
and
tremendous
exposure.
360,
Inc.
helps
companies
and
their
customers
find
each
other
on
the
web,
and
make
the
introduction
an
unforgettable
one.
Interacting
with
customers
and
prospects
online
requires
much
more
than
just
a
web
site
with
your
logo
and
corporate
colors.
It
requires
a
web
identity
that
is a
memorable
experience.
Interactions
must
entice
users
to
return
to
your
site
on a
regular
basis
and
to
refer
their
friends
and
colleagues.
An
experience
that
not
only
is
consistent
with
your
offline
brand
identity,
but
one
that
defines
your
position
in
the
marketplace.
Your
brand
is
not
just
a
visual
identity,
but
also
a
predictable
culture
of
service
and
product
quality
that
keeps
customers
loyal.
æ The Importance of Establishing a Consistent Branding Platform.
Establishing a conceptual and visual identity is vital to creating an effective corporate identity. Your image must relate to your product or service offerings. Guidelines should be set to ensure consistent use of corporate imagery across mediums. These guidelines should define logos, fonts, layout, colors, slogans and more. These guidelines should govern proper usage of corporate identity materials in letterheads, newsletters, brochures, web sites, videos, and more. These guidelines should be revisited and revised periodically to ensure effective and comprehensive use. This allows the corporate identity to easily adapt to new products and campaigns in the future. |
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